Walt Disney Parks and Resorts - 3974 Words

http://www.blurtit.com/q200168.html http://www.blurtit.com/q200168.html Disney Theme Park to India Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the†¦show more content†¦Social Analysis The Indian society is divided into three classes: lower class, middle class and upper class (Driver and Driver, 1987). According to Beteille (2001, cited in Mawdsley, 2004), the economy driver, as well as the major consumer group in India is the middle class, which is driving the economy towards success and development. Furthermore, referred to Misra (1961), the number of the middle class has been increased explosively during the last decade and the characteristic in India is its diversity in terms of language, religion and caste. In other words, India has the most diversity of middle class in the world through calculation (ibid). To the constraints on growth and distribution of wealthy part, firstly, the faster agricultural development can raise the overall rate of growth. Secondly, the distribution of income in industry and agriculture can affect the growth rate through its effect on demand and consequent have effect on industrial investment (Dutt and Rao, 1996). As mentioned by the table in the American Marketing Association (2006), India has higher COL (collectivism) scores, PDI (power distance) scores and LTO (long-term orientation) scores as well as MAS (lower masculinity index) scores and UAV (uncertainty avoidance index) scores than the United States, whichShow MoreRelatedWalt Disney Parks And Resorts Essay1046 Words   |  5 PagesIntroduction Walt Disney Parks and Resorts is a premier enterprise operating out of Florida. This organization started back in 1971 by founders Walt and Roy Disney. Walt Disney Parks and Resorts is the most visited theme park in the world. Over 50 million people visit these parks and resorts year round. The organization is not only known for the services they provide, but the economic impact and the programs offered to their employees. This writing assignment, I will elaborate on how this companyRead MoreWalt Disney Parks and Resorts4564 Words   |  19 PagesExecutive Summary Walt Disney is an international company founded in 1923 by brothers Roy and Walt Disney. The corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California, the area where Disney was initially created. Today Disney is one of the largest and most reputable companies in the film and entertainment industry earning $43 billion in revenues in 2007. Walt Disney Company earns revenues in four strategic areas including consumer productsRead MoreWalt Disney Parks and Resorts1956 Words   |  8 PagesWalt Disney Co. faced the challenge of building a theme park in Europe. Disney s mode of entry in Japan had been licensing. However, the firm chose direct investment in its European theme park, owning 49% with the remaining 51% held publicly. 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